About Your Local BMW Retailer

OUR CUSTOMER REVIEWS

SALES

5.0

SERVICE

5.0

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

New car sales
Service

222 ratings and 120 comments received in the last 90 days.

17 September 2025

Every one was friendly and the experience streamlined

16 September 2025

Completely satisfied nothing was to much trouble

07 September 2025

We had a very good experience with the BMW Centre and the purchase of our car. However, we were a little disappointed with the length of time from our order date and the delivery date.

06 September 2025

Excellent service and attention by the sales staff who were courteous and efficient I was delighted to collect my new car with my own number on it

04 September 2025

Very helpful as always

02 September 2025

Completely Satisfied

29 August 2025

Joe our sales person was brilliant all the way through and the whole team were friendly and welcoming. The finance manager also came out to us to shake our hands and thanked us for using this dealership which i thought was a lovely touch

27 August 2025

Suraj was approachable and informative providing a friendly service.

27 August 2025

Just excellent

03 August 2025

Could have got a better service. Helped me get a vehicle I really wanted. Test drive showed me vehicles to choose from. Great experience

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16 July 2025

I am in possession of the vehicle. I have commenced paying for the vehicle. The sales staff were extremely helpful. I have made no complaints regarding the vehicle since it has been in my possession.

15 July 2025

From start to finish, I was made to feel like a valued customer. Sharleene delivered professional, knowledgeable yet very friendly service throughout the process, making me feel as though my business was very welcome and a positive experience.

04 July 2025

I was provided with excellent service and the entire experience was enjoyable.

03 July 2025

Lauren and Charmain were both excellent in their communication and approach to the process - highly recommended

01 July 2025

ensured I received the exact specification required in the time frame i had available

21 September 2025

Everyone very helpful and I have confidence in the quality of work done.

20 September 2025

Excellent service from Kacey, Andrea and the team

18 September 2025

Nothing was too much trouble staff were lovely

17 September 2025

Car ready to collect on time. Received courtesy call afterwards to check everything was ok.

16 September 2025

They replaced a trim for me and have persevered with the ambient lighting issue. And will continue to do so

15 September 2025

From pick up to drop off excellent service

15 September 2025

Everything was done to perfection I was updated threw the whole process communication was excellent

15 September 2025

Kacey at Stafford Service Reception kept me well informed throughout the job.

15 September 2025

Communication was great, the repair was done well

14 September 2025

Customer service team Katie was amazing and made me feel very welcome and very helpful. Great service provided from her. 5 stars. ??

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14 September 2025

Excellent knowledge fully informed throughout via tex and emails the health check pointed out a few issues to be resolved and I have now repaired and replaced parts myself huge thanks as I make sure all my vehicles are 100%

14 September 2025

Professional and competent

13 September 2025

Car wash rubbish

12 September 2025

Very satisfied, I particularly impressed with the accessibility provided around my service included a video of the technician highlighting issues and required remediation. This provided openness and transparency.

11 September 2025

Kept me informed and sorted my problem

10 September 2025

The work was carried out as they advised and the cost was as advised.

09 September 2025

Very helpful with every aspect of visit

08 September 2025

Courteous staff

08 September 2025

Staff friendly and helpful but disappointed that no longer offer a free taxi service within the Stafford area

08 September 2025

I was very happy with the service team who kindly dealt with my BMW. Thank you Andrea and Katie

08 September 2025

As above. Andrea always ensures a smooth and efficient booking in, that the work is performed, explains what has been done, is proactive in arranging any follow ups and generally supporting (courtesy cars etc)

07 September 2025

I was made to feel as a valuable customer

06 September 2025

Good quality service understands customers needs.

06 September 2025

Not too expensive.

06 September 2025

Dealt with by Kacey quickly and efficiently

05 September 2025

Quick and friendly service

04 September 2025

Good service

04 September 2025

The ladies were spot on

03 September 2025

excellent service, quick to get my car booked in. issues resolved quickly and communication was very good.

03 September 2025

Well looked after by the enigmatic Kacey.

02 September 2025

Friendly staff, quick service but bit expensive to just change the sprinkler filter

01 September 2025

You always promise a curtesy car wash but not always done.

01 September 2025

Was able to fit my car in straight away, great communication and very happy with the work

29 August 2025

Kate was excellent, very professional and helpful, she ensured that I was fully aware of the procedure taking place and that I was happy with it..

28 August 2025

Always a positive experience

28 August 2025

inn current water shortages having a car wash was a nice feature

27 August 2025

Always a smooth experience

27 August 2025

Very satisfied with Lookers Staffords service experience.

27 August 2025

Great team that look after you

27 August 2025

Girls all helpful and friendly

23 August 2025

Stress free interaction because of knowledgeable and efficient staff.

19 August 2025

N a

18 August 2025

Reception process very efficient. Car serviced in good time.

18 August 2025

Very good overall service, with the checkup report, complementary car wash and with Katie keeping me informed about progress on the car and also arranging an early pickup of the car.

16 August 2025

The service team at lookers were absolutely stellar! Andrea was very helpful but the lady who really stood out was named Sarah? I'm not sure if that's correct but I'm pretty sure it started with an S. Fantastic customer service!!

16 August 2025

Katie was. excellent throughout the process. Every step over three days was communicated on time, every time. What a pleasure to deal with someone that owns the process and sees it through to a satisfactory conclusion,

14 August 2025

The service your representative gave was extremely welcoming and helpful. She understood my problem completely and guided me to an extremely swift. and effective conclusion, well executed by colleagues.

14 August 2025

I think I have summed it all up above

11 August 2025

Didn't have any issues or concerns. Kacey was very welcoming and helpful

10 August 2025

Very professional

09 August 2025

Excellent service throughout.

06 August 2025

It's not sorted yet but everyone is trying to resolve it

04 August 2025

As above

04 August 2025

Exceptional customer service and resolved issues with car.

04 August 2025

Quick check-In, called when ready, no waiting for collection. Always very friendly..

04 August 2025

Quick. Easy. The team are always very friendly. Couldn't ask for more

04 August 2025

Kacey always provides 5 star service is an asset to BMW

04 August 2025

The work l needed to be carried out was carried out to the highest standard and all steps were explained to me ensuring that l fully understood and was satisfied.

03 August 2025

Happy with service

31 July 2025

Really satisfied, got the car back and everything was completed as expected, no issues at all.

31 July 2025

Only had to wait an hour for my brake fluid service - the lady on reception asked me if I would like a coffee whilst I was waiting. Relaxing service!

30 July 2025

I was very satisfied with the service I received

30 July 2025

Extremely pleased,fitted me in quickly

29 July 2025

Always going the extra mile to be helpful and explain and work with you. I have always had a good experience.

29 July 2025

Very friendly, had time to explain the process and talk through options. Answered any questions well.

28 July 2025

Very easy and straightforward, also got and came for what i needed.

28 July 2025

Lookers Stafford are super friendly and professional. Katie from the service dept was great. She explained every to me and kept me up to date with working being carried out. The Vehicle inspection was very detailed and reassuring, great job.

26 July 2025

Extremely satisfied .

25 July 2025

Nothing was a problem

25 July 2025

My vehicle was comprehensively checked for a fault which did take some time but I was updated throughout and the fault was found and fixed

25 July 2025

The above is not the employees fault, th service given to me is what the BMW service level is. Nothing above and beyond, nothing terrible.

25 July 2025

As above. Very friendly and helpful staff who kept me updated through the day.

23 July 2025

I spoke to Kacey Moore at my local Stafford branch, who kept me updated as to the issue with my car. She was efficient and friendly.

23 July 2025

Service indicator in car not reset, requiring a second visit to dealership

23 July 2025

Excellent customer service

22 July 2025

A little dissapointed with vehicle valuation

21 July 2025

Very satisfied, got booked in really quickly

20 July 2025

Well informed, great staff

20 July 2025

Friendly, helpful staff

20 July 2025

Booked my car in for an MOT and a BMW recall. All done in one day. Well done. I also needed a car for work. I was given a brand new electric car for the day. Thank you lookers.

19 July 2025

Could not hear video audio, clean/valet not done as promised after service/mot.

19 July 2025

Easy process, great to be able to check in online and can just deposit keys into the secure box rather than having to queue

18 July 2025

16 July 2025

See above

16 July 2025

Polite

14 July 2025

From booking my car in to having it fixed it has been very pleasant experience.

13 July 2025

Simply Amazing

13 July 2025

I had an issue which meant I could not drive on the day of my booking but no issue for Looker's at Stafford . After calling in the lovely Katie in service arranged for a driver to be dropped at my home to take my M4 in.

12 July 2025

As above comment

12 July 2025

Good customer service

10 July 2025

Work completed to high standard while I waited , passed the time with complementary coffee and pastries, while the reception staff kept the waiting area spotless and updated me on progress

10 July 2025

Great service, smooth and faultless

09 July 2025

It took the whole day to complete a 20 minute job car was not cleaned as promised and wrong prices given to me three times

09 July 2025

I was perturbed about the reporting of health check. Felt it was not contextualised.

09 July 2025

Smooth, friendly and polite service

09 July 2025

Everything ran smoothly and on the day they said it would. Nothing too much trouble and really feel like I could call them with any questions.

07 July 2025

As above

07 July 2025

The gentleman that attended to us was excellent and helpful

05 July 2025

Very satisfied

05 July 2025

Please read above comments.

04 July 2025

Work was completed quickly as I was waiting with the car .I was well looked after while I was waiting.

03 July 2025

Couldn't do enough very good indeed

02 July 2025

Ladies in Service department are spot on. Can't do enough for you.

02 July 2025

Katie's customer service for the whole month my car was with the garage being fixed was great. Nothing too much trouble.

30 June 2025

Both Andrea,who checked me in, and Katie who dealt with me during and post service were friendly and professional throughout.

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